Senior B2B Marketing Executive

1w1 week ago

Fitch Group

London, GB · Full-time · £48,000 – £65,000

About this role

Fitch Learning is a leader in financial services training with unrivaled breadth and depth. The company delivers learning solutions for apprentices, graduates, and professionals with 10+ years’ experience. Offerings include expert faculty, e-learning, coaching, and blended assessments, improving business performance. Fitch Learning is a Fitch Solutions company.

This Senior Associate-level role reports to the Head of Marketing in the London office. Gain broad experience across marketing activities and channels to position offerings to leading financial services firms globally. Execute B2B marketing initiatives including planning for the Professional Qualifications business line.

Develop targeted campaigns across email, social, web, and events to drive lead generation. Manage social media presence, content creation, and strategy to grow visibility and engagement. Organize webinars and events handling communications, agendas, speakers, and logistics.

Conceptualize short-form content in web, video, infographics, and reports to boost funnel throughput. Manage B2B website elements using CMS and pursue enhancements. Utilize data analytics and CRO to inform decisions and maximize ROI.

Join a global leader in financial education committed to cutting-edge solutions. Collaborate with experts empowering professionals in finance. Contribute to innovation driving career advancement and industry success.

Requirements

Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus
Experience in a B2B marketing environment with direct responsibility for lead-generating campaigns using inbound, outbound and account-based methods
Experience managing social media strategy, content creation, and channel expansion for brand visibility
Experience organizing webinars and corporate events including logistics and speaker coordination
Experience developing diverse content formats to drive audience engagement across the marketing funnel
Experience managing website content and CMS for B2B elements
Experience with advanced data analytics and Conversion Rate Optimization (CRO)

Responsibilities

Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing email, social, web and events
Take ownership of the Fitch Learning brand social media presence and forward strategy, including preparing content, impactful copy, and expanding channels
Organize and deliver high-quality webinars and corporate events, including delegate communications, agendas, speaker coordination, and run sheets
Conceptualize and develop short-form content in diverse formats like web, video, infographics, testimonials and reports
Manage B2B elements of the Fitch Learning website, including writing content, creating pages and forms using CMS, and functionality enhancements
Utilize advanced data analytics and CRO techniques to inform decisions, drive campaign innovation, and maximize ROI
Take on tasks and projects beyond core remit to support priority initiatives and commercial goals

Benefits

Part of a global leader in financial education
Collaborate with a team of experts dedicated to finance training
Contribute to cutting-edge training solutions and impactful learning experiences
Positioned at the forefront of innovation in professional education