Senior B2B Marketing Executive

1w1 week ago

Fitch Group

London, GB · Full-time · £50,000 – £70,000

About this role

Fitch Learning is a leader in financial services training with unrivaled breadth and depth. The company delivers learning solutions for apprentices, graduates, and professionals with 10+ years’ experience. Offerings include expert faculty, e-learning, coaching, and blended assessments to improve business performance.

This Senior Associate-level role reports to the Head of Marketing and involves broad experience across marketing activities and channels. You will position Fitch Learning’s offerings to leading financial services firms globally. Daily tasks include executing B2B initiatives for the Professional Qualifications business line.

Join a team dedicated to empowering finance professionals with essential skills. Collaborate on cutting-edge training solutions that drive individual and collective success. Contribute to impactful learning experiences in a dynamic London office environment.

Be at the forefront of innovation in professional education. Develop campaigns across email, social, web, and events to boost lead generation. Leverage data analytics for strategic decisions and campaign optimization.

Requirements

Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus
Experience in a B2B marketing environment with direct responsibility for lead-generating campaigns using inbound, outbound and account-based methods
Strong skills in social media strategy and content creation for brand visibility and engagement
Proficiency in managing events, webinars, and delegate communications
Experience developing diverse content formats across the marketing funnel
Knowledge of CMS for website content management and enhancements
Advanced data analytics experience including CRO for campaign optimization

Responsibilities

Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing email, social, web and events
Manage the Fitch Learning brand social media presence and forward strategy, including preparing content, impactful copy, and expanding channels
Organize and deliver high-quality webinars and corporate events, handling delegate communications, agendas, speaker coordination, and run sheets
Conceptualize and develop short-form content in diverse formats like web, video, infographics, testimonials and reports
Manage B2B elements of the Fitch Learning website, including writing content, creating pages and forms using CMS
Utilize advanced data analytics and Conversion Rate Optimization techniques to inform decisions and maximize ROI
Provide hands-on support across priority initiatives, processes, and ad-hoc projects as business needs evolve

Benefits

Part of a global leader in financial education committed to cutting-edge training solutions
Collaborate with a team of experts empowering professionals in the finance industry
Contribute to innovation in professional education driving career advancement
Broad exposure to marketing activities positioning offerings to global financial firms