Product Marketing Manager - FX

1w1 week ago

Sokin

London, GB · Full-time · £65,000 – £90,000

About this role

This is a specialist product marketing role focused on Sokin’s FX and currency conversion products. You’ll be the internal expert on cross-border payments, currency management and the needs of businesses operating internationally. Help define how we position and grow this part of our product offering.

Turn market insight into sharp positioning, sales enablement, campaigns and launches that drive adoption, revenue and customer growth. Work closely with Product, Sales and Marketing teams across the business. Own go-to-market strategy from launch planning through optimisation.

Sokin is a next-generation B2B financial services provider enabling global payments with greater speed, lower cost and total transparency. Deliver services across global payments, FX, treasury management and finance reconciliations. Rapidly expanding with presence in EMEA, APAC and North America.

Backed by strong global infrastructure and industry-leading partners, redefining how businesses move money worldwide. Clients span sports, entertainment, logistics and travel with a rapidly growing community. Building a team of exceptional people to transform the future of global payments.

Requirements

Deep knowledge of cross-border payments, currency management and international business needs
Understanding of FX buying journey from provider evaluation through onboarding, execution and expansion
Experience tracking FX trends such as currency volatility, multi-currency accounts and embedded FX
Ability to develop buyer personas for CFOs, finance directors, treasury teams and trading businesses
Skills in competitive intelligence on banks, brokers, fintechs and treasury platforms
Proven expertise in GTM strategy, product positioning and launch execution for financial products
Familiarity with sales enablement tools, collateral creation and internal training for FX solutions
Knowledge of hedging demand, treasury transformation and global payment providers

Responsibilities

Own the GTM strategy for Sokin’s FX products, from launch planning through adoption, growth and optimisation
Partner with Product, Sales and Finance on pricing, packaging, commercial strategy and product positioning
Develop clear messaging that explains the value of Sokin’s FX solutions to businesses managing international payments
Own sales enablement including core sales collateral, enablement tools and internal training
Work with content team to design campaign launches, content assets, website development and social presence
Define and track KPIs including customer adoption, pipeline contribution and revenue impact
Track the FX and cross-border payments landscape, including banks, brokers, fintechs and global payment providers
Create sales collateral including pitch decks, one-pagers, battlecards, ROI tools and case studies