B2B Marketing Manager

1w1 week ago

Visa

London, GB · Full-time · £70,000 – £95,000

About this role

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries. As a Marketing Manager within the European Visa Direct Marketing Team, you will drive demand generation and go-to-market execution. You will feed the top of the sales funnel with opportunities through strategic campaigns and compelling narratives for business audiences.

You will execute integrated marketing campaigns to drive demand, awareness and adoption of Visa Direct’s solutions. Monitor campaign performance and optimize tactics based on data-driven insights. Partner with content and creative teams to deliver high-quality assets for campaigns and events.

Work closely with sales, account management, global and regional marketing teams to ensure alignment and consistent messaging. Coordinate with global teams to adapt strategies for local market needs. Gather competitive intelligence and customer feedback to inform positioning and GTM strategies.

At Visa, create impact at scale by tackling meaningful challenges and growing your skills. See your contributions impact lives around the world. Progress starts with you in a hybrid position with office days confirmed by your Hiring Manager.

Requirements

Marketing experience, ideally in B2B or product marketing within payments or financial services
Strong understanding of GTM strategy, campaign execution, demand gen and brand awareness
Excellent communication and storytelling skills, ability to simplify complex concepts
Proficiency in marketing automation tools and CRM platforms
Experience with analytics and reporting

Responsibilities

Execute integrated marketing campaigns to drive demand, awareness and adoption of Visa Direct’s solutions
Monitor campaign performance and optimize tactics based on data-driven insights
Partner with content and creative teams to deliver high-quality assets for campaigns and events
Work closely with sales, account management, global and regional marketers to ensure consistent messaging and execution
Coordinate with global teams to adapt strategies for local market needs
Gather competitive intelligence and customer feedback to inform positioning and GTM strategies
Track industry trends and incorporate insights into marketing plans

Benefits

Hybrid position with office days confirmed by Hiring Manager
EEO employer providing consideration without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status
Consideration for qualified applicants with criminal histories consistent with EEOC guidelines and applicable local law