B2B Marketing Lead

1w1 week ago

Unbiased

London, GB · Full-time · £85,000 – £120,000

About this role

Unbiased connects people with trusted financial advisers, mortgage brokers, and accountants for impartial advice tailored to individual circumstances. We are looking for a strategic, results-oriented marketer with proven track record scaling revenue for companies around £50m. You will lead enterprise marketing initiatives targeting decision-makers in UK and US financial advice firms.

In this role, develop comprehensive B2B marketing strategies to win and grow clients from top 100 financial advice firms. Identify target firms and key personas like marketing leaders or managing directors. Lead multi-channel campaigns, content initiatives, and small-scale events to drive demand and sales pipeline.

Oversee customer marketing for upsell and churn reduction goals while collaborating with sales, product, and customer success teams. Conduct market research and competitive analysis to inform strategies. Work in a fun but ambitious environment with smart, motivated people trusted to get stuff done.

Unbiased has big ambitions to improve how people tackle biggest decisions. We actively encourage women to apply and foster an inclusive workplace with diverse perspectives. Our female-founded company focuses on diversity and inclusion across the entire team.

Requirements

Minimum of 8-10 years in B2B marketing leadership in a software/SaaS business, with significant experience growing enterprise accounts at businesses with revenues £50-£100m
Proven track record in using content-based marketing to bring senior prospects into the sales process
Experience with managing small, high quality events such as breakfast seminars and roundtables
Demonstrated ability to use targeted marketing to drive upsell and reduce churn
Strong analytical skills and the ability to leverage data to inform marketing strategies and decision-making
Excellent communication and interpersonal skills, with a proven ability to lead and inspire teams
Bachelor’s degree in Marketing, Business, or a related field; an MBA or equivalent advanced degree is a plus

Responsibilities

Develop and execute comprehensive B2B marketing strategies to win and grow clients from the top 100 financial advice firms in the UK and US
Identify and profile target firms and key personas inside the firms (principally marketing leaders or managing directors/partners)
Lead the creation and optimization of multi-channel campaigns designed to drive demand and accelerate the sales pipeline
Oversee the production of content-based marketing initiatives and small-scale events (e.g., breakfast seminars, roundtables) to engage target audiences
Deliver full customer marketing responsibility, including upsell and churn reduction goals
Collaborate closely with sales, product, and customer success teams to align marketing initiatives with business objectives
Conduct market research and competitive analysis to identify growth opportunities and inform messaging strategies
Define, track, and report on key performance indicators (KPIs) to measure campaign success and ROI