
Product Marketing Lead
1w1 week agoThomson Reuters
London, GB · Full-time · £90,000 – £130,000
About this role
Thomson Reuters' Marketing Team develops and implements innovative integrated marketing campaigns for industry-leading tax and accounting products, delivering value for professionals. This Product Marketing Lead role sets the strategic approach, planning, and prioritization for Transactional Compliance solutions in Europe, focusing on Indirect Tax and e-invoicing platforms to drive sales, revenue, and growth.
The high-impact leadership position reports into the Director, Product Marketing, requiring a strategic builder and entrepreneurial self-starter. Drive European product marketing execution and go-to-market programs, from compelling positioning and messaging to enabling Sales and driving product adoption. Maintain full operational responsibility for product marketing in Europe.
Support cross-functional demand generation, events, campaigns, and integrated marketing initiatives. Collaborate across Sales, Product, Finance, Comms, Customer Success, and global teams. The role demands strong product marketing fundamentals, analytical rigor, financial acumen, exceptional project management skills, and a grit-driven mindset that thrives in ambiguity.
Lead, mentor, and develop a team of 3-5 product marketers, building capabilities in product marketing, sales enablement, competitive intelligence, and customer insight. Own strategy for Indirect Tax and e-invoicing solutions to drive customer acquisition and platform expansion. Establish KPIs and market adoption strategies to increase penetration in European markets.
Requirements
- Strategic builder and entrepreneurial self-starter who drives product marketing execution
- Strong product marketing fundamentals
- Analytical rigor
- Financial acumen
- Exceptional project management skills
- Grit-driven mindset that thrives in ambiguity
- Experience developing positioning, messaging, and sales enablement
- Ability to lead cross-functional go-to-market programs
Responsibilities
- Lead, mentor, and develop a team of 3-5 product marketers, providing strategic direction, coaching, and career development
- Own product marketing strategy and execution for Indirect Tax and e-invoicing solutions across Europe, developing differentiated positioning, compelling messaging, and go-to-market strategies
- Build business cases and ROI models that quantify customer value and support sales conversations with finance and executive buyers
- Lead end-to-end product launch planning and execution, coordinating cross-functional teams for product introductions, feature releases, and market expansions
- Establish and monitor KPIs for product launches and marketing initiatives, creating dashboards to track performance, adoption metrics, and effectiveness
- Develop and execute comprehensive market adoption strategies to increase solution penetration across European markets, identifying white space opportunities and untapped segments
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