Digital Content Marketing Executive

1w1 week ago

Climate X

London, GB · Full-time · £45,000 – £65,000

About this role

This role is the digital marketing conduit, delivering content needs between the business and the market, as well as to affiliates like journalists and strategic partners. Extract complex climate resilience narratives from internal teams and translate them into clear, value-driven, credible content for enterprise audiences. Primary audiences are institutional: asset managers, REITs, and investment banking.

Break down complex climate risk concepts into structured narratives for investment and risk audiences. Produce and optimise funnel content such as landing pages, gated assets, email sequences, and campaign copy to support qualified lead generation. Partner with Product Marketing to turn product truth into market clarity including messaging, positioning, and enablement collateral.

Brief, manage, and edit external writers to improve structure, flow, and technical accuracy. Own editorial QA across marketing outputs for proofreading, tone, consistency, and factual accuracy. Maintain a practical style guide and content standards that others can follow.

Publish and manage content across website, email, and social while applying strong SEO fundamentals like search intent and keyword mapping. Use analytics and qualitative feedback to improve performance over time. Capture feedback from Sales and customers to refine messaging and content priorities.

Requirements

Outstanding writing, editing, and proofreading skills, with strong positioning and value add judgement
Proven experience producing B2B content for institutional or professional audiences, ideally in fintech, financial services, enterprise SaaS, or adjacent technical domains
Strong ability to translate complex material into clear narratives, without oversimplifying or relying on hype
Experience managing writers or contributors, including briefing, editing, and quality control
Commercial mindset: understand how content supports pipeline, product marketing, and buyer decision-making
Comfortable collaborating with subject matter experts and challenging vague claims to sharpen the narrative
Exposure to asset management, real estate investment (REITs), investment banking, or risk functions within financial institutions
ESG

Responsibilities

Break down complex climate risk concepts into structured narratives that make sense to investment and risk audiences
Turn technical inputs into decision-ready content: explainers, frameworks, use cases, and point of view pieces
Produce and optimise funnel content that supports qualified lead generation: landing pages, gated assets, email sequences, product pages, and campaign copy
Partner with Product Marketing to turn product truth into market clarity: messaging, positioning, web copy, and enablement collateral
Brief, manage, and edit external writers and contributors, improving structure, flow, and technical accuracy
Own editorial QA across marketing outputs: proofreading, tone, consistency, terminology, and factual accuracy
Publish and manage content across website, email, and social in collaboration with the team
Apply strong SEO fundamentals: search intent, keyword mapping, internal linking, metadata, and content refreshes