Product Marketing Manager - Partnerships & API Solutions

1w1 week ago

Convera

London, GB · Full-time · £80,000 – £110,000

About this role

Convera is seeking an experienced Product Marketing professional with an entrepreneurial mindset and a passion for distilling complex capabilities—such as APIs, integrations and platform services—into compelling, outcome-driven narratives. This role focuses on developing the partnerships channel, including integrated partners who embed or resell Convera capabilities. It shapes messaging that bridges indirect partner-led and direct B2B API-consuming motions.

Reporting to the Head of Product Marketing, you will serve as the subject matter expert and customer champion for technically integrated solutions. Day-to-day involves leading development of differentiated value propositions, messaging, and positioning for API-driven products tailored to partner-led and direct use cases. You will translate complex technical concepts like APIs, workflows, and compliance into clear customer benefits and outcomes.

You will work closely with Product Management, Partnerships, and Commercial teams to understand the product roadmap, technical architecture, and release plans. Collaborate to proactively shape launch strategy, messaging, and enablement. Conduct competitive analysis on API breadth, developer experience, and integration speed.

As a customer and partner advocate, leverage feedback to improve positioning, packaging, and roadmap influence. Serve as go-to-market expert for partnerships, defining partner and developer personas. Proactively identify and solve gaps in partner and direct motions for growth impact.

Requirements

7+ years of B2B product marketing experience with direct responsibility for positioning, messaging, solution packaging and customer journey definition
Mastery of traditional product marketing techniques and best practices
Proven ability to lead complex, high-impact projects and influence cross-functional teams across product, engineering, partnerships and commercial functions
Proven ability to support multiple go-to-market motions, especially indirect/partner-led and direct B2B
Strong strategic thinking and analytical skills, with a track record of guiding the development of new go-to-market strategies and frameworks
Creative problem solver with a growth mindset; actively seeks ways to simplify process and improve performance
Demonstrated sound business judgement and the ability to think strategically about a quickly growing business
Comfortable with ambiguity, able to set strategic direction and execute effectively in a global matrixed organization

Responsibilities

Lead the development and articulation of differentiated value propositions, messaging, and positioning for API-driven products, integrations, and platform capabilities
Translate complex technical concepts (APIs, workflows, integration patterns, compliance, scalability, latency, reliability) into clear customer and partner value
Serve as the go-to-market expert for Convera’s partnerships channel, including partner personas, journeys, and integrated solution narratives
Define and evolve partner and developer-facing personas (e.g., platform partners, ISVs, pension/payroll providers, B2B corporates consuming APIs)
Collaborate with Product Management to understand the product roadmap, technical architecture, and release plans, shaping launch strategy and enablement
Conduct competitive and market analysis at the solution and capability level (e.g., API breadth, developer experience, integration speed)
Build sales enablement tools such as battlecards, pitch decks, technical overviews, and narrative frameworks
Act as a customer and partner advocate, leveraging feedback to improve positioning, packaging, and roadmap influence